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Girls

PReTi SmArTe Top
£14.95
Knowledge of Chemistry is Elemental, not just periodically but all the time! 100% Cotton Short Sleeve Top in colour white with an empowering message that reminds us being pretty smart is pretty cool. This top is longer at the back, giving comfort whilst sitting.   Wearing this t-shirt celebrates the chemicals that give us super strength in our bones and the world, fights cancer and lights up our lives, turning the suns energy into power for us all to shine. Your chemist will hit all the right fashion elements with our smart and fun periodic table inspired tee. Being pretty smart is pretty cool.   P = Phosphorus – a mineral found in your bones. Along with calcium, phosphorus is needed to buildstrong, healthy bones, as well as keeping other parts of your body healthyRe = Rhenium – one of the rarest metals on the planet. It’s a heavy metal and...
Knowledge of Chemistry is Elemental, not just periodically but all the time! 100% Cotton Short Sleeve Top in colour white with...
Chemistry 2-Pack Leggings
£21.95
Mix up the perfect formula for showing off your smarts. Cotton Leggins for girls that come in a pack of two (1 chemistry pattern print and 1 plain)   We make looking as smart as she is smart easy with our two pack of chemistry-inspired leggings. Two options are the ultimate formula for smart fashion success!   Designed with you in mind:  97% Cotton / 3% Spandex. Easy Pull-on style leggings. Features all over digital print designed exclusively for iOLa & eFFi for 1 pair, the other pair in an awesome colour that you can mix n’ match with almost everything. Machine wash on cold and inside out to keep colour for longer. Anti-shrink treatment applied – to keep that comfort fit feel everlasting. Ethically manufactured in India. All our fabrics meet OEKO-TEX® Standard 100. Meaning the product does not contain any pollutants or irritants.
Mix up the perfect formula for showing off your smarts. Cotton Leggins for girls that come in a pack of two (1...
Space 2-Pack Leggings
£21.95
3,2,1, blast off to fashion adventure! Cotton Leggins for girls that come in a pack of two (1 space pattern print and 1 plain).   Whether she’s feeling spacy or simple, our 2-pack of leggings will help her blast off to fun with comfy and cool styling.   Designed with you in mind: 97% Cotton / 3% Spandex. Easy Pull-on style leggings. Features all over digital print designed exclusively for iOLa & eFFi for 1 pair, the other pair in an awesome colour that you can mix n’ match with almost everything. Machine wash on cold and inside out to keep colour for longer. Anti-shrink treatment applied – to keep that comfort fit feel everlasting. Ethically manufactured in India. All our fabrics meet OEKO-TEX® Standard 100. Meaning the product does not contain any pollutants or irritants.
3,2,1, blast off to fashion adventure! Cotton Leggins for girls that come in a pack of two (1 space pattern print and...
Everything is Possible Top
£14.95
When you work smart and hard with unstoppable belief, you can rule the world. And space because everything is possible. 100% Cotton Short Sleeve Top in colour blue that is longer at the back, giving comfort whilst sitting. An empowering message that reminds us everything is possible.   Like Tina, who never gives up, your little astronaut can experience out-of-this-world success when she works hard and never gives up. Help her believe in the strength of her resiliency with our cool space-themed top.   Designed with you in mind: 100% cotton jersey. Features detailed screenprint with glitter and embroidery accents. Machine wash on cold and inside out to keep colour for longer. Anti-shrink treatment applied – to keep that comfort fit feel everlasting. Ethically manufactured in India. All our fabrics meet OEKO-TEX® Standard 100. Meaning the product does not contain any pollutants or irritants.  
When you work smart and hard with unstoppable belief, you can rule the world. And space because everything is possible....
I’m a Star Top
£16.95
Shoot for the stars, and you’ll always be out of this world awesome. 100% Cotton Long Sleeve Top in dark blue colour that is longer at the back, giving comfort whilst sitting.   Your superstar’s personality will shine bright in our trendy I’m a Star Top designed to remind her that there are no limits to her aspirations.   Designed with you in mind: 100% cotton jersey. Features beautiful star embroidery patch with “I’m a star” message on it. Machine wash on cold and inside out to keep colour for longer. Anti-shrink treatment applied – to keep that comfort fit feel everlasting. Ethically manufactured in India. All our fabrics meet OEKO-TEX® Standard 100. Meaning the product does not contain any pollutants or irritants.
Shoot for the stars, and you’ll always be out of this world awesome. 100% Cotton Long Sleeve Top in dark blue...
Star Reversible Skirt
£21.95
Be whoever you want to be on whatever day you want to be it. Reversible skirt one side star fabric 100% cotton satin and the other side coral tulle 100% polyester.   From being the star of the show today to powerful in pink tomorrow, our reversible skirt lets her decide who she wants to be any day of the week.   Designed with you in mind: 1 layer of 100% cotton poplin printed star fabric. 3 layers of 100% polyester plain coral tulle on the other side. Wide elasticated glitter waistband: comfortable and easy to slip on. Features all over screenprint designed exclusively for iOLa & eFFi. Machine wash on cold and inside out to keep colour for longer. Ethically manufactured in India. All our fabrics meet OEKO-TEX® Standard 100. Meaning the product does not contain any pollutants or irritants.  
Be whoever you want to be on whatever day you want to be it. Reversible skirt one side star fabric...
Mining 2-Pack Leggings
£10.97 £21.95
Encourage your girl to start her day with an explosion of colour and find the hidden gems of friendship and teamwork that any mining crew would be proud of. Cotton Leggins for girls that come in a pack of two (1 mining pattern print and 1 plain).   Whether she wants to dig up an adventurous look with drills, diggers and dump trucks or one a little simpler, our leggings give her choices.   Designed with you in mind: 97% Cotton / 3% Spandex. Easy Pull-on style leggings. Features all-over digital print designed exclusively for iOLa & eFFi for 1 pair, the other pair in an awesome colour that you can mix n’ match with almost everything. Machine wash on cold and inside out to keep colour for longer. Anti-shrink treatment applied – to keep that comfort fit feel everlasting. Ethically manufactured in India. All our fabrics meet OEKO-TEX® Standard 100. Meaning the product...
Encourage your girl to start her day with an explosion of colour and find the hidden gems of friendship and...
DNA Adults and Kids Top
£14.95
DNA print top for all of those SMART FEMALES out there! Designed with you in mind:  DNA foil print, in silver colour. Fabric: 100% Organic Cotton. Soft organic cotton fabric in Mid Heather Green. Weight: 155 gsm. UNISEX fit, that is why the sizes run a bit big for women. Order a smaller size for a more fitted t-shirt. Wash at 40 degrees. Do not bleach. Do not tumble dry. Iron at low temperature inside out. Do not dry clean. Features a lovely print, handcrafted in the UK, printed and pressed in our little studio in the Oxfordshire countryside. Machine wash on cold and inside out to keep colour for longer. Preferably hand to dry so it can last for longer :). All our fabrics meet OEKO-TEX® Standard 100. Meaning the product does not contain any pollutants or irritants.
DNA print top for all of those SMART FEMALES out there! Designed with you in mind:  DNA foil print, in silver colour....
ELEMENTAL HOODIE TEE
£17.95
Let your personality shine through with elemental simplicity. Cotton Elemental colourful Hoodie tee that is longer at the back, giving comfort whilst sitting.   She doesn’t need much else to stand out. With a simple, elemental design and fun colouring, your genius’ personality takes centre stage. A versatile hoodie tee can be layered up on chilly days or be worn on its own.   Designed with you in mind: 100% cotton melange. Features detailed embroidery with our bold female icon. Drop shoulder and drop hem for a stylish fit. Machine wash on cold and inside out to keep colour for longer. Anti-shrink treatment applied – to keep that comfort fit feel everlasting. Ethically manufactured in India. All our fabrics meet OEKO-TEX® Standard 100. Meaning the product does not contain any pollutants or irritants.
Let your personality shine through with elemental simplicity. Cotton Elemental colourful Hoodie tee that is longer at the back, giving...
Mining Shorts
£9.47 £18.95
Exploring the world is no short order. 100% Cotton Satin shorts inspired in the mining theme with flaps on them to allow for different lengths.   It’s definitely a tall order, but our mining themed shorts help her maximize her comfort while digging deep and exploring herself and the world around her.   Designed with you in mind: 100% cotton poplin. Adjustable waistband on the inside with elastic and buttons. Slanted pockets at the front. Sewn turn-up. Flaps on the hem so you can adjust the length of your shorts. Features all over screenprint designed exclusively for iOLa & eFFi. Machine wash on cold and inside out to keep colour for longer. Ethically manufactured in India. All our fabrics meet OEKO-TEX® Standard 100. Meaning the product does not contain any pollutants or irritants.
Exploring the world is no short order. 100% Cotton Satin shorts inspired in the mining theme with flaps on them...
Snuggles formula (Oxytocin molecule) for Adults and Kids Top
£10.95
Oxytocin molecule print, say I LOVE YOU in a clever way!  Designed with you in mind:  Oxytocin molecule in rainbow foil. Fabric: 100% Organic Cotton. Soft organic cotton fabric in Mid Heather Blue. Weight: 120 gsm. FEMALE fit, short sleeve, crew neck. Wash at 40 degrees. Do not bleach. Do not tumble dry. Iron at low temperature inside out. Do not dry clean. Features a lovely print, handcrafted in the UK, printed and pressed in our little studio in the Oxfordshire countryside. Machine wash on cold and inside out to keep colour for longer. Preferably hand to dry so it can last for longer :). All our fabrics meet OEKO-TEX® Standard 100. Meaning the product does not contain any pollutants or irritants.
Oxytocin molecule print, say I LOVE YOU in a clever way!  Designed with you in mind:  Oxytocin molecule in rainbow...
You Glow Girl
£14.95
Step up, get your glow on and show everyone what you're made of! Designed with you in mind: Glow in the dark print with all the radioactive elements of the periodic table Fabric: 100% Organic Cotton. Weight: 165gsm Machine wash 40°C. Do not bleach. Do not tumble dry. Do not dry clean. Do not iron.
Step up, get your glow on and show everyone what you're made of! Designed with you in mind: Glow in...
PRETTY STRONG HOODIE ADULTS + KIDS in PINK/GREY
£24.95
Never forget that you're PRETTY STRONG for anything that may come your way. You can take on the world!   Designed with you in mind: Handprinted in the UK. The print comes in a soft, raised velvety texture called Flock. Worldwide Responsible Accredited Production (WRAP) certified production. Modern UNISEX fit with stylish high necked cross over hooded top.  Elastane on ribbed cuffs and waistband trim to retain shape.   Hoodie runs big if you want a more "body-hugging" fit, we advise 1 size below your normal. Flat lace drawcords. Ribbed main pocket edge detail for comfort.  Ribbed cuffs and hem. Kangaroo pouch pocket. Brushed inner fleece. Fabric 70% Ringspun cotton, 30% Polyester. Weight: 330gsm. Wash at 40 degrees, Do not bleach. Do not tumble dry. Do not iron on decoration. Do not dry clean.  
Never forget that you're PRETTY STRONG for anything that may come your way. You can take on the world!   Designed...
RAINBOW HOODIE ADULTS + KIDS
£24.95
Show off your true colours and let them shine through! Made to inspire you to be bold every day and embrace who you are.  Buy one for yourself or get a matching set for you and your little one!   Designed with you in mind: Handprinted in the UK. Worldwide Responsible Accredited Production (WRAP) certified production. Modern UNISEX fit. Elastane on ribbed cuffs and waistband trim to retain shape. Double fabric hood with contrast inner and contrast cords. Ribbed main pocket edge detail for comfort.  Ribbed cuffs and hem. Kangaroo pouch pocket. Brushed inner fleece. Fabric 80% Ringspun cotton, 20% Polyester. Weight: 280gsm. Wash at 40 degrees, Do not bleach. Do not tumble dry. Do not iron on decoration. Do not dry clean.  
Show off your true colours and let them shine through! Made to inspire you to be bold every day and embrace...
Graduated Cylinder for Adults and Kids Top
£10.95
Graduated cylinder, you are so clever! Designed with you in mind:  Graduated cylinder print. Fabric: 100% Organic Cotton. Soft organic cotton fabric in White.  Weight: 155 gsm. FEMALE fit, short sleeve, crew neck. Wash at 40 degrees. Do not bleach. Do not tumble dry. Iron at low temperature inside out. Do not dry clean. Features a lovely print, handcrafted in the UK, printed and pressed in our little studio in the Oxfordshire countryside. Machine wash on cold and inside out to keep colour for longer. Preferably hand to dry so it can last for longer :). All our fabrics meet OEKO-TEX® Standard 100. Meaning the product does not contain any pollutants or irritants.
Graduated cylinder, you are so clever! Designed with you in mind:  Graduated cylinder print. Fabric: 100% Organic Cotton. Soft organic...
Planet's day Length Top
£10.95
Let's count the hours of the day from outer space! Part of our Jackie Bell Signature Collection, designed by her in collaboration with iOLa & eFFi, every item is amazing and has its own story. NOTE:  Kids matching options are done one a short sleeve white t-shirt and short sleeve baby onesie. Designed with you in mind:  Let's call it a day print in the collar and you can choose which planet from the solar system you want on the pocket-size print. Fabric: 65% Polyester, 35% Viscose Jersey. White colour Weight: 125 gsm. Side-seamed. Relaxed, draped fit. Rolled cuff. and a high-low, raw-edge hem gives it need-now appeal. Wash at 40 degrees. Do not bleach. Do not tumble dry. Iron at low temperature inside out. Do not dry clean. Features a lovely print, handcrafted in the UK, printed and pressed in our little studio in the Oxfordshire countryside. Machine wash on...
Let's count the hours of the day from outer space! Part of our Jackie Bell Signature Collection, designed by her...
MINEset is Everything Top
£8.47 £16.95
Your personality shines brighter than a diamond ever could. 100% Cotton Long Sleeve Top in pink colour that is longer at the back, giving comfort whilst sitting.   Encourage her to dig deep to live each day with a positive mindset and to help others do the same with this fun mining-inspired t-shirt.   Designed with you in mind: 100% cotton jersey. Features detailed screenprint with a great message that your mindset (MINEset play on words) is everything. Machine wash on cold and inside out to keep colour for longer. Anti-shrink treatment applied – to keep that comfort fit feel everlasting. Ethically manufactured in India. All our fabrics meet OEKO-TEX® Standard 100. Meaning the product does not contain any pollutants or irritants.
Your personality shines brighter than a diamond ever could. 100% Cotton Long Sleeve Top in pink colour that is longer...
PRETTY RARE HOODIE ADULTS + KIDS in BLACK/RAINBOW or BLACK/WHITE
£24.95
This hoodie is in honour of all those Pretty RARE & unique people, the type of people that you fall in love with immediately. Remember to love the person you are because we're all rare and unique in our way. Designed with you in mind: Handprinted in the UK. The print comes in a soft, raised velvety texture called Flock. Worldwide Responsible Accredited Production (WRAP) certified production. Modern UNISEX fit with stylish high necked cross over hooded top.  Elastane on ribbed cuffs and waistband trim to retain shape.   Hoodie runs big if you want a more "body-hugging" fit, we advise 1 size below your normal. Flat lace drawcords. Ribbed main pocket edge detail for comfort.  Ribbed cuffs and hem. Kangaroo pouch pocket. Brushed inner fleece. Thumbholes. Fabric 70% Ringspun cotton, 30% Polyester. Weight: 330gsm. Wash at 40 degrees, Do not bleach. Do not tumble dry. Do not iron on decoration. Do...
This hoodie is in honour of all those Pretty RARE & unique people, the type of people that you fall...
Gold Rush Polo shirt
£7.97 £15.95
Aim for gold in everything you do, and you’ll always come out a winner. 100% Spandex Cotton Pique Polo in gold rush colour that is longer at the back, giving comfort whilst sitting.   Recognise your girls intrinsic value and the courage of always aiming for gold with our mining-inspired polo.   Designed with you in mind: 100% cotton pique. Features detailed embroidery with our bold female icon. Lovely contrasting details on the sides. Machine wash on cold and inside out to keep colour for longer. Anti-shrink treatment applied – to keep that comfort fit feel everlasting. Ethically manufactured in India. All our fabrics meet OEKO-TEX® Standard 100. Meaning the product does not contain any pollutants or irritants.
Aim for gold in everything you do, and you’ll always come out a winner. 100% Spandex Cotton Pique Polo in...
Windmill Green Fan Adults and Kids Top
£10.95
Being green couldn't be cooler...wink wink ;) Designed with you in mind:  Windmill print for all of those amazing ECO-friendly females out there. Fabric: 100% Organic ringspun combed Cotton. Soft organic cotton fabric in Cream Heather. Weight: 120 gsm. FEMALE fit, short sleeve, round neck. NOTE: Baby onesie option is cream but NOT heather. Wash at 40 degrees. Do not bleach. Do not tumble dry. Iron at low temperature inside out. Do not dry clean. Features a lovely print, handcrafted in the UK, printed and pressed in our little studio in the Oxfordshire countryside. Machine wash on cold and inside out to keep colour for longer. Preferably hand to dry so it can last for longer :). All our fabrics meet OEKO-TEX® Standard 100. Meaning the product does not contain any pollutants or irritants.
Being green couldn't be cooler...wink wink ;) Designed with you in mind:  Windmill print for all of those amazing ECO-friendly...
We CAN Kids Top
£10.95
A gentle reminder to always embrace yourself because WE CAN do anything we set our minds to! Designed with you in mind: White equality print done with teal and rainbow foil Feel good stretch fabric, enzyme washed for a smooth surface and unique soft-hand feel Fabric: 96% Cotton, 4% Elastane Weight: 165gsm Machine wash 40°C. Do not bleach. Do not tumble dry. Do not dry clean. Do not iron.
A gentle reminder to always embrace yourself because WE CAN do anything we set our minds to! Designed with you...
PRETTY BRAVE HOODIE ADULTS + KIDS in CHARCOAL/MINT
£24.95
You are PRETTY BRAVE to embrace every part of yourself in the world that wants you to be like everyone else. Designed with you in mind: Handprinted in the UK. The print comes in a soft, raised velvety texture called Flock. Worldwide Responsible Accredited Production (WRAP) certified production. Modern UNISEX fit with stylish high necked cross over hooded top.  Elastane on ribbed cuffs and waistband trim to retain shape.   Hoodie runs big if you want a more "body-hugging" fit, we advise 1 size below your normal. Flat lace drawcords. Ribbed main pocket edge detail for comfort.  Ribbed cuffs and hem. Kangaroo pouch pocket. Brushed inner fleece.  Thumb holes. Fabric 70% Ringspun cotton, 30% Polyester. Weight: 330gsm. Wash at 40 degrees, Do not bleach. Do not tumble dry. Do not iron on decoration. Do not dry clean.  
You are PRETTY BRAVE to embrace every part of yourself in the world that wants you to be like everyone...
PERFECT SOLUTION SWEATSHIRT ADULTS + KIDS
£24.95
Add LOVE to your equation and you'll find the perfect solution to the problem! Designed with you in mind: Handprinted in the UK. Worldwide Responsible Accredited Production (WRAP) certified production. Modern relaxed female fit. Elastane on ribbed cuffs and waistband trim to retain shape. Double fabric hood with contrast inner and contrast cords. Ribbed main pocket edge detail for comfort.  Ribbed cuffs and hem. Kangaroo pouch pocket. Brushed inner fleece. Fabric 80% Ringspun cotton, 20% Polyester. Weight: 280gsm. Wash at 40 degrees, Do not bleach. Do not tumble dry. Do not iron on decoration. Do not dry clean.  
Add LOVE to your equation and you'll find the perfect solution to the problem! Designed with you in mind: Handprinted...
ORGANIC ACCESSORY BAG - OXYTOCIN
£9.95
You'll fall in love with our new Oxytocin accessory bag, perfect for any STEM fan. Made in different sizes to fit every purpose, whether you use it as a makeup case, pencil case or a bag to put your sundries!   Designed with you in mind:  Fabric 100% Organic brushed cotton canvas. Self-coloured zip (cream). Weight 470 gsm. Dimensions: SMALL=20 x 11.5cm, MEDIUM=22.5 x 16cm, LARGE=28 x 20cm Features a lovely print, handcrafted in the UK, printed and pressed in our little studio in the Oxfordshire countryside. Sponge clean only. All our fabrics meet OEKO-TEX® Standard 100. Meaning the product does not contain any pollutants or irritants.
You'll fall in love with our new Oxytocin accessory bag, perfect for any STEM fan. Made in different sizes to...
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