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Girl wearing drawstring bag space pattern
£11.95
Every space explorer needs to carry the survival kit bag for their next adventure. 100% Cotton canvas space theme drawstring bag with water-resistant treatment, allover digital printing, and a name label, so it always comes back to you!   Our space-themed drawstring bag lets your little astronaut keep all her important things in one convenient spot so she never explores the world, or space, empty-handed.   Designed with you in mind: 100% cotton canvas uncoated. Lining is 100% polyester. Drawstring fastening straps. iOLa & eFFi woven label and name label so it always returns to you. Dimensions 38cm x 32cm. Machine wash on cold, inside out and short handwash cycle to keep colour for longer. Features all over digital print designed exclusively for iOLa & eFFi. Ethically manufactured in India. All our fabrics meet OEKO-TEX® Standard 100. Meaning the product does not contain any pollutants or irritants.
Every space explorer needs to carry the survival kit bag for their next adventure. 100% Cotton canvas space theme drawstring...
Chemistry 2-Pack Leggings
£21.95
Mix up the perfect formula for showing off your smarts. Cotton Leggins for girls that come in a pack of two (1 chemistry pattern print and 1 plain)   We make looking as smart as she is smart easy with our two pack of chemistry-inspired leggings. Two options are the ultimate formula for smart fashion success!   Designed with you in mind:  97% Cotton / 3% Spandex. Easy Pull-on style leggings. Features all over digital print designed exclusively for iOLa & eFFi for 1 pair, the other pair in an awesome colour that you can mix n’ match with almost everything. Machine wash on cold and inside out to keep colour for longer. Anti-shrink treatment applied – to keep that comfort fit feel everlasting. Ethically manufactured in India. All our fabrics meet OEKO-TEX® Standard 100. Meaning the product does not contain any pollutants or irritants.
Mix up the perfect formula for showing off your smarts. Cotton Leggins for girls that come in a pack of two (1...
MINEset is Everything Top
£16.95
Your personality shines brighter than a diamond ever could. 100% Cotton Long Sleeve Top in pink colour that is longer at the back, giving comfort whilst sitting.   Encourage her to dig deep to live each day with a positive mindset and to help others do the same with this fun mining-inspired t-shirt.   Designed with you in mind: 100% cotton jersey. Features detailed screenprint with a great message that your mindset (MINEset play on words) is everything. Machine wash on cold and inside out to keep colour for longer. Anti-shrink treatment applied – to keep that comfort fit feel everlasting. Ethically manufactured in India. All our fabrics meet OEKO-TEX® Standard 100. Meaning the product does not contain any pollutants or irritants.
Your personality shines brighter than a diamond ever could. 100% Cotton Long Sleeve Top in pink colour that is longer...
Yellow Polo Shirt with iOLA & eFFI Icon for Girl
£15.95
Aim for gold in everything you do, and you’ll always come out a winner. 100% Spandex Cotton Pique Polo in gold rush colour that is longer at the back, giving comfort whilst sitting.   Recognise your girls intrinsic value and the courage of always aiming for gold with our mining-inspired polo.   Designed with you in mind: 100% cotton pique. Features detailed embroidery with our bold female icon. Lovely contrasting details on the sides. Machine wash on cold and inside out to keep colour for longer. Anti-shrink treatment applied – to keep that comfort fit feel everlasting. Ethically manufactured in India. All our fabrics meet OEKO-TEX® Standard 100. Meaning the product does not contain any pollutants or irritants.
Aim for gold in everything you do, and you’ll always come out a winner. 100% Spandex Cotton Pique Polo in...

“These messages & patterns are so cool! Its important for all to see & being a Mining Mum, I love the trucks & loaders print!”

Ms A. Atkins – Perth, Aus.

“the prints & colours are lush! Exactly what we wanted to expand the wardrobe options for our girls.”

Laura D – Somerset, UK

“As soon as I saw the mining & chemistry mix & match I had to have them! – Loving the inspired names for the characters also.”

Emily C – Billingshurst, UK

“Lovely prints giving confidence to girls to make their own choices about their future.”

Anne G – Usk, UK

”We love Tina the space adventurer in this house. Bonus was the plain pink leggings with the 2-pack leggings – awesome!”

Anita C – Essex, UK

“The ‘Gold Rush’ polo from the mining collection mixed with the space print leggings were an instant hit for my daughter… and her brother is jealous now.”

Andrea P – San Francsisco, USA

”Gorgeous colour matches & loving the messages for our girl to grow with confidence – loving the Dino print coming soon – Signed up for all your news”

Vanessa G – Buckingham, UK

“Great design patterns & unique statements for what girls should live, breath and motivated for always.”

Regina R – Singapore

”Spending my career in finance where women were rare, and as a mother of 2, I applaud this new line of clothing that will empower girls…Bravo for this brilliant idea & best wishes for great success”

Ms A. Hornung-Soukup, Switzerland

“brightening up the girls wardrobe with prints from the real world is important for girls to wear and boys to see – this is an excellent clothing community …maybe even an empowerment movement”

Rosalind Matthews, Psychologist – Penarth, UK

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OFF THE HOOK EMPOWERMENT

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SEE IT No Gender Stereotypes
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BE IT Play Smart, Be Courageous, Be Yourself!